Job Description
Company: Chronister Oil Company DBA Qik n EZ Convenience Store Chain
Location: Springfield, IL (with relocation support if needed)
Employment Type: Full-Time
Chronister Oil Company, operating as Qik n EZ, is a trusted name in the convenience store industry, known for delivering exceptional service and innovative offerings to our customers since 1967. As a family-owned business with a strong presence in Central Illinois, we pride ourselves on creating a welcoming and community-oriented experience for our customers and employees alike.
Position Summary:Our marketing and category management initiativesWe are seeking a dynamic and strategic Director of Marketing & Pricebook to lead our marketing initiatives and elevate the Qik n EZ brand. Reporting directly to the executive leadership team, this role will oversee all aspects of marketing, including social media strategy, promotional campaigns, merchandising, and website management. The ideal candidate will bring a blend of creativity, analytical thinking, and leadership to drive customer engagement and revenue growth across our convenience store chain.
Key Responsibilities:Marketing Strategy & PlanningDevelop and execute a comprehensive marketing strategy aligned with the company’s goals.
Identify market trends, customer insights, and competitive intelligence to inform decision-making.
Collaborate with leadership to set measurable marketing objectives and KPIs.
Manage all social media platforms (Facebook, Instagram, X, LinkedIn) to engage audiences and build brand loyalty.
Create and implement content calendars, paid ad campaigns, and performance analytics.
Drive email marketing and SMS campaigns to promote in-store deals and customer loyalty programs.
Design and implement innovative promotions and advertising campaigns to boost store traffic and sales.
Coordinate seasonal and event-driven promotions to capitalize on customer demand.
Manage relationships with external vendors, including advertising agencies and print partners.
Oversee the design and execution of compelling in-store displays and signage.
Partner with the operations team to optimize product placement and promotional strategies.
Analyze sales data to identify high-performing products and opportunities for growth.
Support key objectives in food service growth.
Oversee the design, development, and maintenance of the company’s website.
Ensure seamless integration of online features, such as store locators and promotions.
Monitor website performance and implement SEO strategies to enhance visibility.
Uphold and evolve the Qik n EZ brand to ensure consistency across all marketing channels.
Serve as the brand ambassador, ensuring all materials reflect the company’s values and voice.
Work cross-functionally with store managers, operations, and finance teams to align marketing efforts.
Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Bachelor’s degree in Marketing, Business, or a related field preferred but not required.
5+ years of experience in marketing, preferably in retail or convenience store sectors.
Proven expertise in social media management, promotions, merchandising, and website design.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with marketing software and analytics tools
Exceptional project management and organizational skills.
Knowledge of Verifone and PDI is a plus.
Innovative thinker who stays ahead of marketing trends and technologies.
Collaborative leader who excels in a fast-paced, hands-on environment.
Excellent verbal and written communication skills.
Competitive salary range plus bonus potential
Total compensation between 100k and 150k per year
Comprehensive benefits package, including health, dental, and vision insurance.
Relocation assistance for out-of-state candidates.
Paid time off and 401(k) with company match.
Opportunities for professional growth and development.
At Qik n EZ, you’re not just joining a team; you’re becoming part of a community. We value innovation, dedication, and the unique talents each team member brings. As our Director of Marketing & Pricebook, you’ll have the opportunity to shape the future of a growing brand while enjoying the support and camaraderie of a family-owned business.
How to Apply:Interested candidates are invited to submit their resume, cover letter, and portfolio (if applicable) to [email protected]. Please include “Director of Marketing & Pricebook Application” in the subject line.
Join us at Qik n EZ and help us redefine convenience store marketing!
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